About Selecta

Why children and parents love their companions from Selecta:

  • Lovingly made by hand from high-quality materials
  • Made from the natural material wood
  • Functional, appealing design
  • Robust and long-lasting
  • Perfectly safe for your child to put into his or her mouth
  • Independent quality inspection
  • Made in Germany

Natural – right from the start.

Wooden toys from Selecta – Tradition and innovation for 50 years.

Founded near Wasserburg am Inn in 1968, Selecta set itself the goal of manufacturing high-quality, select toys that promote the age-appropriate development of the child. Since 2017, the innovative quality brand from Schmidt Spiele has been operated in the usual high quality expected of products made in Germany. What could be nicer for parents than the sight of a child’s eyes lighting up and the lovely feeling of having chosen premium quality for the child…?