The current Selecta® TV campaign
What makes Selecta® wooden toys different
In order to enable little ones to grow, it is important to encourage them in a way that is age-appropriate without overstraining them. This is why traditional German trademark Selecta® has been developing high-quality, lovingly hand-made wooden toys for over 50 years. The highly educational designs are produced from natural wood. Of course they are completely safe to handle, durable and tested by the German technical supervisory body, TÜV. Natural – right from the start.
Made from natural wood
Water-based, environmentally friendly colours
Tested for safety by independent testing institutes
Advice
Tips for living with babies and small children
This is where parents and grandparents can find lots of valuable information on making life with children even better.
Wooden toys
Baby’s world
The innovative and lovingly designed toys for new-borns from Selecta® are an adventure for all the senses. Babies learn about colours, shapes and sounds as they play.
Wooden toys
Small Kids World
Your child learns complex motor skills at a very young age. You can support this phase systematically with wooden toys from Selecta®.
Wooden toys
First games
Children learn extremely easily, and in so doing gain important stimuli for their development. Selecta® games are educationally tailored to specific age groups and they provide loads of scope for children to discover and to do things for themselves.
bellybutton by Selecta®
bellybutton
The bellybutton range of accessories and baby fashions is based on colour combinations that are appropriate for children and which harmonise with the colour of natural wood.
Children’s room
Delightful & Useful
The colourful wooden decorations for children’s rooms from Selecta® provide fun for both babies and small children. And they are so sturdy that your child will be able to enjoy them for years.
