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The current Selecta® TV campaign

Hanna Hoppel

Star dance

Winding fun

What makes Selecta® wooden toys different

In order to enable little ones to grow, it is important to encourage them in a way that is age-appropriate without overstraining them. That is why Selecta® has been developing high-quality, lovingly hand-made wooden toys for over 50 years. The pedagogical designs are produced from wood from sustainably managed forests. Of course they are completely safe to use, durable, certified by the German technical supervisory body, TÜV, and almost 100% made in Germany. Natural – right from the start.


Wood from sustainable forestry management


Water-based, environmentally friendly colours


Certified safety to the highest standards


Tips for living with babies and small children

This is where parents and grandparents can find lots of valuable information on making life with children even better.

Wooden toys

Baby’s world

The innovative and lovingly designed toys for new-borns from Selecta® are an adventure for all the senses. Babies learn about colours, shapes and sounds as they play.

Wooden toys

Small Kids World

Your child learns complex motor skills at a very young age. You can support this phase systematically with wooden toys from Selecta®.

Wooden toys

First games

Children learn extremely easily, and in so doing gain important stimuli for their development. Selecta® games are educationally tailored to specific age groups and they provide loads of scope for children to discover and to do things for themselves.

bellybutton by Selecta®


The bellybutton range of accessories and baby fashions is based on colour combinations that are appropriate for children and which harmonise with the colour of natural wood.

Children’s room

Delightful & Useful

The colourful wooden decorations for children’s rooms from Selecta® provide fun for both babies and small children. And they are so sturdy that your child will be able to enjoy them for years.