Steiff – Made by Selecta®

Steiff wooden pacifier chain blue

“Only the best is good enough for children”

This creed, held by company founder Margarete Steiff, has made Margarete Steiff GmbH into a global brand.

For over 140 years, Steiff teddy bears and soft toys have been ambassadors for unmatched quality and tested safety, backed by distinctive, loving design and materials of the highest quality.

We are very happy to have the opportunity to pursue this philosophy together with the beautiful wooden products from Selecta®, and to give children the best possible support as a result.

Selecta wooden toys:
Natural – right from the start.


Wood from sustainable forestry management


Water-based, environmentally friendly colours


Certified safety to the highest standards

Coat hook Steiff